Marketing Strategies that "get" their clients
Cosmopolitan Magazine , has run a story on the "Burberry-wild-bunch" . Burberry has had great success from truly understanding their target market. This edgy and sometimes slightly aggressive approach to marketing has been a success for several big players. Nike, comes to mind as one of the companies that pull this product placement stuff off well. Oh and McDonalds and Coke, but we wont go there !
The thing I love about Burberry's, pitch is the fact that they use the, not, so famous models. It would also seem that these particular models themselves, have a sassy personality in real life too. This "real lifeness" is what people are looking for, its just handy that they happen to be good looking models as well.
Classy Burberry , every girl needs a little (lot) of it in her life x
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